2022 Email Excellence Awards: Submissions Are Now Open | Cult Tech

Email correspondence is on the forefront of engagement for entrepreneurs due to its effectiveness, consistent with Litmus Email correspondence Standing Report 2021. And attributable to that, everyone knows electronic message entrepreneurs spend quite a few hours attempting to get it correct, every time.

Successfully now chances are you’ll brag about all that arduous work and get rewarded for it.

It’s time for the annual Litmus Email correspondence Excellence Awards, the place we’re capable of acknowledge YOU and your workers in your unbelievable efforts.

And easily as electronic message continues to differ, so have our submission lessons for this yr’s awards.

So go ahead and start gathering all the details of your most awarded advertising marketing campaign of 2022!

2022 Email correspondence Excellence Award Courses

Last yr we delivered seven awards to some terribly gifted electronic message entrepreneurs. As requested by the e-mail geek group, we now have made a lot of class updates this yr that everyone knows chances are you’ll admire.

Had an distinctive electronic message advertising marketing campaign in 2022 that deserves recognition? Be taught in regards to the lessons beneath, write your entry, and endure win!

Most Trendy Personalization (B2B)

B2B (enterprise to enterprise) audiences depend on their factors to be understood and addressed with solution-specific communication all by means of their journey. Email correspondence personalization permits producers to ship conversational communication that engages prospects and shoppers as folks and selection makers.

Do you have to created a B2B electronic message advertising marketing campaign that leveraged personalization with sturdy reader notion Y your enterprise needs to face out inside the inbox, we want to know.

This class will in all probability be judged consistent with the following requirements:

  • How do you make the most of personalized or dynamic content material materials in your electronic message?
  • How did you determine which elements to customize in your electronic message?
  • How do these personalized elements help you to hitch alongside together with your subscribers on a novel stage?
  • What had been your aims in using personalization?
  • How does personalization help receive these aims?

This award will in all probability be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for Most Trendy Personalization (B2B)

Most Trendy Personalization (B2C)

80% of consumers often have a tendency to buy from a mannequin that gives personalized experiences. They depend on to see personalized content material materials with their specific preferences and pursuits in ideas, with every open.

To keep up up with altering shopper searching for habits and preferences, electronic message entrepreneurs ought to rely upon purchaser data and insights to create campaigns that “wow” readers inside the inbox. entry.

Do you have to created an unbelievable B2C (enterprise to shopper) electronic message promoting and advertising advertising marketing campaign in 2022 that gained buzz (and elevated engagement), we want to share your success.

This class will in all probability be judged consistent with the following requirements:

  • How do you make the most of personalized or dynamic content material materials in your electronic message?
  • How did you determine which elements to customize in your electronic message?
  • How do these personalized elements help you to hitch alongside together with your subscribers on a novel stage?
  • What had been your aims in using personalization?
  • How did personalization help receive these aims?

This award will in all probability be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for Most Trendy Personalization (B2C)

Most interesting Onboarding Email correspondence Sequence

First impressions are very important. Your onboarding emails set the tone for what subscribers can depend on out of your enterprise. Moreover they define the next steps of the journey and encourage extra engagement alongside together with your mannequin.

Current us the onboarding electronic message sequence you’re most happy with, that made a long-lasting impression and helped shoppers actually really feel valued from the start. That’s your time to shine!

This class will in all probability be judged consistent with the following requirements:

  • How does your onboarding sequence clearly emphasize how shoppers can get started and shortly uncover value?
  • Describe your technique to include clear calls to movement and actionable subsequent steps in your purchasers
  • How does your onboarding sequence highlight your value proposition and the final benefit of your corporations/merchandise?
  • How does your onboarding sequence share your appreciation for model spanking new shoppers?
  • How is your onboarding sequence steadily enhancing? What checks, finding out and iterations have you ever ever carried out?

This award will in all probability be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for the Most interesting Onboarding Email correspondence Sequence

The right data-driven electronic message transformation

Information enables you to ship a further delicate experience for each subscriber interaction. By relying on metrics to measure what labored (and what didn’t), chances are you’ll proceed to control your approach to reinforce outcomes in your enterprise and your shoppers.

This class acknowledges electronic message entrepreneurs who’ve dived into the details, refined their technique, and executed electronic message transformation with measurable success.

This class will in all probability be judged consistent with the following requirements:

  • What metric(s) did you measure to reinforce your electronic message effectivity?
  • How did you determine that this was the necessary factor metric(s)?
  • How did you make the most of this data to iterate in your electronic message?
  • What outcomes did you see from the iterations?
  • What did you examine from this electronic message that you simply’ll take forward?

This award will in all probability be judged in two rounds. The first will embrace a panel of judges from Litmus and the second spherical by a panel of exterior electronic message consultants.

Enter to be thought-about for the easiest data-driven electronic message transformation

Litmus Choice: Most interesting Email correspondence Design (B2B)

Email correspondence entrepreneurs attempt to make a human connection by the use of the design of each advertising marketing campaign. With each electronic message creation, they want to consider an inventory of important parts, just like rendering, accessibility, and rising tendencies.

This award enables you to showcase an electronic message design that you simply simply’re really passionate about, and that had people talking prolonged after they left your inbox.

This class will in all probability be judged consistent with the following requirements:

  • Does the e-mail have a clear construction and hierarchy?
  • If related, does the e-mail have partaking pictures?
  • Do you make the most of easy-to-read fonts and typography?
  • Are there clear calls to movement?
  • Is electronic message accessible?

This award will in all probability be judged in two rounds. The first will embrace a panel of Litmus judges and the second spherical by the Litmus electronic message group. (Preserve tuned for the announcement in Litmus Weekly on November 3, 2022.)

Enter to be thought-about for Most interesting Email correspondence Design (B2B)

Litmus Choice: Most interesting Email correspondence Design (B2C)

Designing an electronic message that evokes movement and checks all the containers to realize all audiences typically is a troublesome exercise. Nevertheless everyone knows that a variety of you might have mastered the paintings of electronic message design for B2C shoppers in 2022.

If this sounds resembling you (or your workers), ship us your proudest creation to be eligible for the Most interesting Email correspondence Design (B2C) award.

This class will in all probability be judged consistent with the following requirements:

  • Does the e-mail have a clear construction and hierarchy?
  • If related, does the e-mail have partaking pictures?
  • Do you make the most of easy-to-read fonts and typography?
  • Are there clear calls to movement?
  • Is electronic message accessible?

This award will in all probability be judged in two rounds. The first will embrace a panel of Litmus judges and the second spherical by the Litmus electronic message group. (Preserve tuned for the announcement in Litmus Weekly on November 3, 2022.)

Enter to be thought-about for Most interesting Email correspondence Design (B2C)

Strategies to ship your treasured electronic message:

  1. Evaluation the requirements. Please evaluation the actual requirements fastidiously for each award sooner than submitting. chances are you’ll solely ship a enter, so choose appropriately.
  2. Write your entry earlier to submitting the form. As quickly as your submission begins, you must have one week to complete the form as soon as extra. Guarantee you have got all of the issues ready sooner than you start!
  3. Share your work. Please embrace a title in your entry and a hyperlink to the e-mail advertising marketing campaign so our judges can evaluation it. You need to use the “view in browser” hyperlink or a instrument like Scope.
  4. Be taught the official pointers. The Sweepstakes is open solely to licensed residents of Good Britain (England, Scotland and Wales), the 50 United States and the District of Columbia (“DC”). Ask the Official Phrases and Circumstances for all the details.

In a position to ship?

Our panel of interior and exterior judges can’t wait to see what you have got created this yr! To be thought-about, all submissions needs to be acquired by 11:59 p.m. ET on October 30.

We’re going to evaluation all entries and announce the winners (and honorable mentions) for each class on December 7, 2022.

Higher of luck and we received’t wait to see what excellent creations you might have provide you with for 2022!

Most Trendy Personalization Presentation (B2B)

Most Trendy Personalization Presentation (B2C)

Most interesting Ship Onboarding Email correspondence Sequence

Most interesting Information Pushed Email correspondence Transformation Ship

Most interesting Ship Email correspondence Design (B2B)

Most interesting Ship Email correspondence Design (B2C)

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