almost Content material Entrepreneurs Share Salaries, Profession Paths, and Extra in 2023 [New Research] will cowl the most recent and most present instruction almost the world. achieve entry to slowly suitably you perceive with out problem and accurately. will lump your information expertly and reliably


What’s it prefer to work in content material advertising? Is it a rewarding profession? Pays properly? What’s the profession path?

Certainly the solutions to those questions. However, till now, little trade analysis has delved into content material advertising careers.

We got down to discover solutions. Our purpose is to assist content material entrepreneurs perceive their alternatives and positions, and assist firms develop significant roles and the sources and alternatives to retain them.

So, earlier this 12 months, we requested content material entrepreneurs about their job satisfaction, profession growth, and wage expectations.

Over 1,100 content material professionals weighed in. You’ll be able to learn the total story, together with wage breakdowns by function, gender, and era, at Content material Advertising and marketing Profession & Wage 2023 Outlook (closed).

New @CMIContent survey of #content professionals provides 2023 perspective on careers and salaries, says @EditorStahl. #ContentMarketing click to tweet

Let’s check out a number of the intriguing findings.

You (Largely) Like Your Content material Advertising and marketing Jobs

Greater than half of content material professionals (56%) inform us that they’re very or extraordinarily glad with their present place.

A content material marketer explains, “I will be inventive whereas nonetheless being tied to enterprise influence. Content material advertising gives the achievement and development of a inventive profession with the steadiness and compensation of a company profession. It is one of the best of each worlds, and generally it is onerous to imagine it is attainable.”

One other gives this rationalization: “I like seeing how all of the items come collectively; how nice phrases and revolutionary designs can have an effect on and affect customers and the general public. And I like working behind the scenes, turning the gears of the content material machine into gear.”

Satisfaction charges keep about the identical from millennials to Gen Xers to child boomers. (We had too few Gen Z respondents to report on their phase with confidence.)

After all, that does not imply the job is straightforward. When requested about stress ranges, 24% of content material entrepreneurs say they’re “very” or “extraordinarily” pressured.

24% of #content marketers say they are very or extremely stressed, according to #research by @CMIContent via @EditorStahl. #ContentMarketing click to tweet

One respondent explains: “The tempo of labor will be relentless. Simply if you’ve accomplished one massive venture, one other one is true behind it.”

And a few kudos go to the employers. A major majority (74%) mentioned they really feel their employers care about their stress ranges and psychological well being.

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You’ve a great training and need to study extra.

Among the many group surveyed, one in three has a grasp’s, doctorate or different superior diploma. As you most likely know out of your and your colleagues’ profession paths, folks enter content material advertising from many backgrounds (some come from a number of fields), together with:

And content material entrepreneurs are wanting to broaden their information base:

  • Over 45% wish to enhance their expertise in search engine optimization, information evaluation, viewers growth/concentrating on, and integrating new applied sciences.
  • 40% present an curiosity in honing their writing and modifying expertise.
  • One in three wish to hone their audio and video expertise (filming, modifying and manufacturing).

Content marketers interested in learning these skills

Content material entrepreneurs clearly rank excessive on the “digital savvy” scale: the power to study new expertise and adapt to new environments. That is an indication of an adaptable and resilient workforce able to tackle regardless of the future brings.

As Jean-Marc Laouchez, president of the Korn Ferry Institute, places it in a Computerworld article: “Steady studying, pushed by each employees and organizations, will probably be central to the way forward for work and can lengthen far past the definition of labor. conventional studying and growth ”

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And but, many content material entrepreneurs are searching for new positions.

Content material entrepreneurs love their jobs and are able to study. And but, the bulk (57%) say they plan to search out one other place throughout the subsequent 12 months or are not sure of their subsequent steps.

Taking a look at it from one other angle: solely 43% say that No be searching for a brand new job within the subsequent 12 months.

Only 43% of #content marketers say they won’t be looking for a new job in 2023, according to @CMIContent #research via @EditorStahl. #ContentMarketing click to tweet

Will content marketing churn still be high in 2023?

What’s driving this restlessness? Is it a persistent echo of the Nice Renunciation? Or a wave of “silent resignation” in content material advertising?

I don’t assume. As an alternative, the analysis factors to one thing on the coronary heart of content material advertising careers.

Content material advertising lacks a transparent profession path

The information highlights a worrying phenomenon: Solely 23% of content material entrepreneurs say they’ve a transparent path ahead inside their present firm.

Practically all the remainder (69%) say they need to depart their firms to maneuver ahead or just cannot see the way in which ahead. (A small portion, 8%, say they’ve reached the height of their profession and aren’t seeking to advance.)

Many content marketers don't see a clear career path

This isn’t a brand new phenomenon. Robert Rose, our chief technique advisor, has written about this drawback: “Content material advertising is rising exponentially. However the ladder for content material professionals is lacking most of its rungs.”

Corporations that do not sort out the content material advertising profession ladder can have a tough time retaining these extremely expert and adaptable workers.

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The place?

Content material entrepreneurs need higher outlined profession paths and are wanting to upskill. So the place do you begin to nurture your ambitions? With dialogue.

In case you’re a person contributor on a content material crew, discuss your wants and needs.

In case you’re a crew chief, have interaction your inventive and results-oriented professionals in open and trustworthy conversations. Invite them to assist form their profession paths round your aspirations. Then companion with RR. H H. and government management to present them what they should obtain their objectives.

In spite of everything, investing in its future can also be worthwhile for the model.

Content material Advertising and marketing Profession & Wage 2023 Outlook gives extra info on:

  • The revenue of content material sellers
  • Distinctive profession priorities by age and gender
  • Tips about how companies can recruit and retain one of the best content material advertising expertise

I hope you’ll obtain the e-book to study extra. Within the meantime, I might love to listen to from you. How do these findings align along with your expertise? What would you inform the subsequent era about content material advertising as a profession? Let me know within the feedback.

Get the most recent analysis reviews from the Content material Advertising and marketing Institute whereas they’re scorching: subscribe to the publication.

Cowl picture by Joseph Kalinowski/Content material Advertising and marketing Institute


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Content Marketers Share Salaries, Career Paths, and More in 2023 [New Research]

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