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Could 11 (Reuters) – The science-fiction is tougher to see in Google’s second strive at glasses with a built-in pc.

A decade after the debut of Google Glass, a nubby, sci-fi-looking pair of specs that filmed what wearers noticed however raised considerations about privateness and obtained low marks for design, the Alphabet Inc (GOOGL.O) unit on Wednesday previewed a yet-unnamed pair of standard-looking glasses that show translations of conversations in actual time and confirmed no trace of a digicam.

The brand new augmented-reality pair of glasses was simply one among a number of longer-term merchandise Google unveiled at its annual Google I/O developer convention geared toward bridging the true world and the corporate’s digital universe of search, Maps and different providers utilizing the newest advances in synthetic intelligence.

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“What we’re engaged on is expertise that allows us to interrupt down language boundaries, taking years of analysis in Google Translate and bringing that to glasses,” stated Eddie Chung, a director of product administration at Google, calling the potential “subtitles for the world.”

Promoting extra {hardware} might assist Google improve revenue by preserving customers in its community of expertise, the place it doesn’t have to separate advert gross sales with gadget makers corresponding to Apple Inc (AAPL.O)and Samsung Electronics CO (005930.KS)that assist distribute its providers.

Google additionally teased a pill to be launched in 2023 and a smartwatch that may go on sale late this yr, because it unveils a method to supply a gaggle of merchandise similar to Apple.

However Google’s {hardware} enterprise stays small, with its international market share in smartphones, for example, underneath 1%, in line with researcher IDC. Lately launched challengers in search together with ongoing antitrust investigations the world over into Google’s dominance in cell software program and different areas threaten to restrict the corporate’s skill to achieve steam in new ventures.

Alphabet shares fell 0.7% on Wednesday.

The reveal of the brand new glasses mirror the corporate’s rising warning amid higher scrutiny on Huge Tech. When Google Glass was demonstrated at I/O in 2012, skydivers used it to reside stream a leap onto a San Francisco constructing, with the corporate getting particular air clearance for the stunt.

This time round, Google confirmed solely a video of its prototype, which displayed translations for conversations involving English, Mandarin, Spanish and American Signal Language.

It didn’t specify a launch date or instantly affirm that the gadget lacked a digicam.

Separate to the gadget, Google earlier demonstrated a function that ultimately would let customers take video of retailer cabinets with wine bottles and ask the search app to carry out features like robotically establish choices from Black-owned wineries.

Equally, customers later this yr will be capable of snap a photograph of a product and find close by shops the place it’s out there.

Additionally later this yr, Maps will launch an immersive view for some huge cities that fuses Avenue View and aerial photographs “to create a wealthy, digital mannequin of the world,” Google stated.

NEW HARDWARE

The pill reverses Google’s resolution three years in the past to desert making its personal after poor gross sales. It shipped simply 500,000 of these models, in line with IDC.

The brand new pill follows elevated person curiosity and was introduced early to tell consumers contemplating alternate options, Rick Osterloh, Google senior vp for gadgets and providers, informed reporters.

He added that the Pixel Watch, which won’t be suitable with Apple’s iPhones, will entice totally different customers than gadgets from Google’s Fitbit, which is related to well being and health and was acquired final yr for $2.1 billion.

Amongst different bulletins, a relaunched Google Pockets app will nearly retailer drivers licenses in some areas of the US later this yr, mirroring a function Apple debuted for Arizona on its iPhones in March.

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Reporting by Paresh Dave in Oakland, Calif. and Yuvraj Malik in Bengaluru. Modifying by Paul Simao, Matthew Lewis, Nick Zieminski and Bernard Orr

Our Requirements: The Thomson Reuters Belief Ideas.

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