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Advertising and marketing Podcast with Karrie Sanderson

On this episode of the Duct Tape Advertising and marketing Podcast, I interview Karrie Sanderson. carrie He’s Director of Advertising and marketing at Typeform, main the model technique, promoting, public relations, inner communications and DEI efforts, in addition to overseeing the inner inventive studio.

Questions I ask Karrie Sanderson:

  • [1:12] How did variety, equality and inclusion land within the CMO job?
  • [2:06] One other side of your bio can be the inner inventive studio: is it a product or a part of your individual advertising and marketing?
  • [2:48] Has design been a key differentiator for Typeform?
  • [3:23] As CMO, how do you see the client journey?
  • [5:26] Typeform actually appears to be like extra like a dialog in comparison with a daily type. How typically do you combat the concept that folks understand you as “only a type the place they simply want the info”?
  • [7:55] Would you go as far as to say that an expertise of type could possibly be a part of your tradition?
  • [8:26] What do you assume is your principal differentiator?
  • [10:50] I keep in mind the primary time, in all probability 10 years in the past, that I got here throughout Typeform and most of the people in all probability had this response, “Wow, that is completely different.” Have you ever ever fought the temptation to say that we have now to be completely different once more?
  • [12:29] The place do you stand in your buyer acquisition messaging?
  • [15:49] In case you had been mentoring a type builder, what ought to the expertise be as quickly as you hit submit?
  • [20:08] What are a number of the stuff you’ve discovered that make Typeform surveys extra pleasant or extra relatable?
  • [21:49] Is there one thing on the horizon for Typeform that you just wish to inform my viewers about what you are engaged on?
  • [22:55] The place can folks join with you and study extra about your work?

Extra about Karrie Sanderson:

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This episode of the Duct Tape Advertising and marketing Podcast is dropped at you by the HubSpot Podcast Community and Semrush.

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