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On Sunday, Nokia unveiled an up to date enterprise and know-how technique in addition to a “model replace” at Cell World Congress 2023 in Barcelona.

“At the moment we share our up to date enterprise and know-how technique with a deal with unlocking the exponential potential of networking, pioneering a future the place community meets cloud,” stated Pekka Lundmark, CEO of Nokia. “To sign this ambition, we’re updating our model to mirror who we’re at present: a frontrunner in B2B know-how innovation. That is Nokia, however not because the world has seen us earlier than.”

The brand new Nokia emblem

Nokia has promoted the brand new emblem as “emblematic of an energized, dynamic and fashionable Nokia”. However extra importantly, it looks as if a last-ditch effort to erase your cellular enterprise id.

“In most individuals’s minds, we’re nonetheless a profitable cell phone model, however this isn’t what Nokia is about,” Lundmark advised Bloomberg.

Accordingly, the brand new technique describes the Finnish firm as “seizing alternatives past cellular,” its authentic line of enterprise which it bought to Microsoft in 2014, a catastrophic deal that resulted in losses totaling a minimum of $8 billion. {dollars} for the Redmond big.

In 2016, the Nokia model was bought to HMD International, an entity based by former Nokia staff. HMD has confirmed to information web site The Verge that Nokia’s rebranding doesn’t have an effect on its personal use of the unique emblem. “Our Nokia-branded telephones, just like the three new gadgets we introduced this week, the Nokia G22, Nokia C22 and Nokia C32, proceed the good momentum related to the traditional Nokia emblem,” stated Lars Silberbauer, HMD Advertising and marketing Director. .

The brand new emblem was additionally meant to indicate the corporate’s drive to increase its community enterprise, improve R&D (analysis and improvement) in Nokia and 6G applied sciences, in addition to implement new enterprise fashions, together with options as a service, with with the purpose of increasing Nokia’s buyer base. base.

“Because the world evolves to change into more and more reliant on connectivity, the community will change into the underlying cloth of all issues digital, the place community efficiency and consumability will carry equal weight and significance,” Nokia stated in an announcement. assertion, including that it’s nicely positioned to steer that transformation.

The corporate additionally stated it aspires to change into the “trusted provider of selection” within the business by turning ESG (environmental, social and governance) commitments right into a aggressive benefit.

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Nokia shares updated strategy and new logo at MWC 2023

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