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Google IO 2022 pixel 7 announced

Google first confirmed off the Pixel 7 sequence in Could at its I/O 2022 convention, revealing two telephones that appeared extra iterative than revolutionary.

Each gadgets provide comparable designs to the Pixel 6 sequence, with these digital camera viewfinders, center-mounted punch-hole cutouts, and near-identical digital camera specs as final 12 months. You would be forgiven in the event you thought these had been Pixel 6 variants. However there is a sturdy argument to be made that that is precisely what the Pixel lineup wants.

A flip-flopping story

Google Pixel 5 Pixel 4 Pixel 3 backs

Robert Triggs / Android Authority

It is easy to see a historic lack of dedication to consistency when older Pixel {hardware}. Every successive machine typically felt like an experimental launch somewhat than a part of a cohesive product line and long-term technique. It is nearly as if the corporate decides the options by throwing darts at a board.

Maybe probably the most outstanding instance of this was the Pixel 4 sequence which ditched the Pixel 3 line’s rear fingerprint scanner, twin selfie cameras, and single rear digital camera in favor of 3D face unlock, a single selfie digital camera, and twin cameras. twin rear essential/tele. The swap to 3D facial unlocking meant the telephones could not be offered in some markets (corresponding to India), resulting from Soli’s use of radar expertise to provoke facial recognition as quickly as you reached for the cellphone.

Traditionally, Google has taken a scattershot strategy to its Pixel cellphone technique, making main adjustments on what looks as if a whim.

Then there was the Pixel 5, which ditched the Pixel 4’s flagship powerhouse for a mid-range chipset and ditched a essential/telephoto digital camera setup for a essential/ultrawide combo. Google has been a bit extra in keeping with its software program options, however you by no means actually knew what you had been getting with the Pixel {hardware}.

This inconsistency can be mirrored within the many issues we have seen with Google telephones through the years. Whether or not it was the unique Pixel’s bootloop and mic points or the Pixel 3 and 4’s again cowl coming off, it appeared like each launch was accompanied by a severe situation of some form.

The Pixel line’s lack of focus is also partially in charge for quite a few {hardware} and software program points.

These defects usually are not a factor of the previous both; Google’s present Pixel 6 sequence suffers from quite a few points. The corporate’s semi-custom Tensor chipset is liable to working scorching, whereas its poor wi-fi connectivity has additionally been well-documented. The telephones additionally suffered from software program bugs associated to fingerprint scanners, cellphone calls, Bluetooth, and extra.

Why consistency would assist the Pixel 7

Google Pixel 7 series color schemes Google

The upcoming Pixel 7 sequence telephones, however, appear to symbolize a extra iterative Google somewhat than an organization ranging from scratch as soon as once more. And there are lots of the reason why this can be a good factor.

The principle motive to welcome the launch of an evolutionary Pixel sequence is that it provides Google an opportunity to deal with fixing these aforementioned points it encountered with the Pixel 6 household. In any case, you are not simply beginning over from scratch. which means you do not want to spend so much of time on issues like {hardware} and general design.

So hopefully the time that will have been spent on a whole rework is spent on fixing software program points, for instance making the swarm of bugs from the Pixel 6 sequence launch a factor of the previous. It additionally signifies that Google can theoretically refine its Tensor processor in a bid to cut back overheating and unreliable connectivity.

Google can deal with fixing the weak factors of the Pixel 6, since it is not ranging from scratch with the Pixel 7.

An evolutionary strategy additionally signifies that Google can deal with refining what already works, like cameras. Google caught with a 12MP essential digital camera for years, permitting it to shine its picture processing with every successive Pixel launch till it determined to go together with a 50MP sensor with the Pixel 6 sequence. All indicators level to it retaining the 50MP sensor, which is able to give Google an opportunity to fine-tune its picture processing and algorithms as soon as once more.

Do you assume a extra iterative Pixel launch is an effective factor?

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Lastly, this strategy additionally probably frees up assets for future Pixel characteristic updates. Additionally, the shared {hardware} DNA between the 2 Pixel generations might enable the Pixel 6 to get the options of the Pixel 7 sooner or later.

Along with software program fixes and product refinement, there may be additionally an general potential profit to taking an evolutionary strategy. This technique might assist Google lay the groundwork for future progress.

A possibility to handle what the Pixel actually is

Close-up of the Google Pixel 6 color camera bar in Sorta Seafoam

Jimmy Westenberg/Android Authority

Even when Google cannot tackle all the Pixel 6’s main points with the launch of the Pixel 7, a extra acquainted cellphone will enable the corporate to refine its general smartphone technique. Though its telephones provide glorious digital camera processing, years of updates, and a few modern software program options (eg Name Screening, Recorder), Google hasn’t actually performed an awesome job of speaking why folks can buy its telephones in years previous. . At the least not for most of the people, which was mirrored in delivery numbers for an extended time earlier than the launch of the Pixel 6 household. However that is altering.

The transfer to semi-custom silicon and a constant design language means that Google is discovering its Pixel technique.

There are indicators that the corporate is actually delving into a technique, with the corporate’s Tensor processor enjoying an important function. The semi-custom chipset has loads of machine studying energy, which Google makes use of to distinguish options like offline voice dictation, Magic Eraser, and facial blur. We already know that the Tensor G2 is coming to the Pixel 7 sequence, so we anticipate Google to construct on this already spectacular basis for extra AI-powered options.

One other signal that Google is lastly adopting a constant technique for the Pixel lineup is just the look of the Pixel 7. The design is broadly according to the Pixel 6 sequence, that includes the distinctive rear digital camera bar that reveals an effort to keep up a cohesive design language throughout generations. We have not seen this in a flagship Pixel lineup for the reason that Pixel 3 sequence. That is actually essential; You actually will not mistake the Pixel 6 and Pixel 7 sequence for Samsung or Apple copycats.

A extra iterative Pixel 7 permits Google to maintain going uphill as an alternative of stopping to vary wheels but once more.

All of those factors recommend that Google and the Pixel workforce are lastly pulling in a single route. A extra iterative launch of the Pixel 7 means Google is not reinventing the wheel this 12 months, but it surely permits the corporate to maintain going uphill as an alternative of stopping to vary wheels but once more.

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The best thing Google can do for the Pixel line is stay consistent

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