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Advertising and marketing Podcast with James Ellis

On this episode of the Duct Tape Advertising and marketing Podcast, I interview James Ellis. James. James is the director of Employer Model Labs in Chicago and is a born employer model nerd whose mission is to create one million employer model thinkers. He’s an creator, keynote speaker, practitioner, and podcaster with intensive expertise throughout a number of industries for almost a decade.

Major level:

Irrespective of the scale of what you are promoting, you should use an employer model to your benefit. With it, you may not solely be seen as a fascinating place for nice expertise, but additionally get severe enterprise outcomes, like decreasing hiring prices and shortening search instances! On this episode, James Ellis shares his ideas on what precisely an employer model means and how one can benefit from it.

Questions I ask James Ellis:

  • [1:20] What’s the employer model and why is it necessary?
  • [2:29] Would you go so far as to say {that a} core advertising message that talks about what an awesome group you might have and the way nice individuals prefer to work there is not actually a nasty buyer engagement message both, proper?
  • [4:46] How does somebody want to begin excited about creating and speaking a optimistic employer model?
  • [7:38] Employer tradition and branding are the identical in some ways – would you say one is simply exterior communication?
  • [11:46] How do you measure employer model and what’s the ROI?
  • [13:39] Ought to the employer model be within the advertising division? And the way are firms struggling to marry advertising, recruiting, and branding on the whole?
  • [15:50] There are many surveys displaying that individuals will take loads much less cash to work at a spot that focuses on creating an awesome return on funding. Would you ever use that sort of argument to get the ROI and the sensible nature of it?
  • [18:50] I inform individuals on a regular basis that you need to have a slim deal with who is a perfect consumer, and that implies that you need to inform some people who they don’t seem to be a super consumer. Would you recommend to some extent that as an organization the identical concept applies?
  • [21:06] What has digital teleworking from residence accomplished with this dynamic?
  • [23:19] The place can extra individuals join with you and be taught extra about your work?

Extra on James Ellis:

Study extra about Intensive Company Certification:

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What Employer Branding Is And How To Build It For Your Business

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