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The next is a free preview from final week Command Line, my new weekly publication on the tech trade insider dialog:

Elon Musk has stated he’ll discover a new CEO for Twitter after customers I voted for him to go. However who, in his own wordsbe “dumb sufficient to take the job”?

It is a query I have been elevating in conversations for the previous week. Primarily based on my checks with individuals who would know, Musk does not look like conducting a proper search but. And given his propensity to lie return in your phrase, you may not attempt to discover somebody. Issues are sophisticated when she says that even after discovering a CEO, she’s going to proceed to run the “software program and server groups.” That is mainly the whole firm.

For what it is value, I believe Musk will ultimately discover a CEO, not simply because he instructed his Twitter buyers he would, however as a result of it is probably the most rational factor for him to do. Under are the names which have been introduced to me pretty much as good candidates ought to Musk hand over the reins of Twitter. (I am not together with the apparent members of Musk’s transition crew who helped him within the early days of the acquisition, specifically David Sacks, Jason Calacanis, and Sriram Krishnan. — since my studying is that they aren’t able to just accept the job if requested).

Sheryl Sandberg, former COO of Meta

Kristen Radtke / The Edge; pretend pictures

Benefits: This choose is maybe the obvious alternative, particularly if Musk walks the discuss and continues to guide engineering at Twitter after naming a brand new CEO. Sandberg has the advertiser rep and connections Musk wants to start out fixing Twitter’s spiraling enterprise. And he is a free agent after leaving Meta final 12 months.

Cons: Musk isn’t a fan of Fb and I do not suppose they get alongside. Sandberg additionally appears joyful specializing in his philanthropy and household life today.

Emmett Shear, Co-Founder and CEO of Twitch

TED2019: Bigger than us

Picture by Lawrence Sumulong/Getty Pictures

Benefits: Whereas Shear wasn’t on my record of attainable names till I began asking, I am getting the thought. Because the co-founder and present head of Twitch, he efficiently bought a social media firm to a tech big and has the expertise Musk wants for his plan to show Twitter right into a video platform for creators. Additionally, I’ve heard that the Twitch group is in disarray currently.

Cons: He hasn’t run a public firm, and Musk plans to convey Twitter again to the general public markets in a number of years. And Twitch hasn’t been in a position to efficiently increase exterior of its principal area of interest of reside streams for avid gamers.

Vanessa Pappas, COO of TikTok

TikTok House Party at VidCon 2022

Picture by Vivien Killilea/Getty Pictures for TikTok

Benefits: She has the expertise Musk wants, having first helped launch YouTube’s early creator program and most lately as TikTok’s COO. I’ve additionally heard rumors that she may be planning a TikTok/ByteDance exit someday this 12 months.

Rip-off: If Musk is primarily in search of somebody the large advertisers know to guide Twitter, he would not be the perfect match, as his focus has largely been on merchandise and creators.

Jim Lanzone, CEO of Yahoo

MAKERS Conference 2022 - Day One

Picture by Emma McIntyre/Getty Pictures for the MAKERS convention

Benefits: Lanzone’s background is extra in media and promoting, except for his temporary stint as CEO of Tinder. He’s now working Yahoo, however he can seize the precise alternative. He has the advert neighborhood connections and operations expertise that Musk may use and the structure to cope with Musk’s antics.

Rip-off: It is unclear if he would wish to work for Musk and tackle the headache that’s Twitter proper now.

Kevin Systrom, co-founder of Instagram

New York Times Deal Book 2019

Picture by Mike Cohen/Getty Pictures for The New York Occasions

Benefits: When it comes to pedigree and merchandise, the Instagram co-founder and former CEO is certainly the most effective choices. He is been quiet since leaving Instagram/Fb in 2018 after clashing with Mark Zuckerberg, although he confirmed curiosity within the TikTok mannequin of social media, unraveling suggestions in somebody’s social graph feed, on Lex Fridman’s podcast on final 12 months. That is precisely what Musk additionally needs Twitter to concentrate on.

Cons: You’ve got already labored for a cussed founder/CEO, made some huge cash, and possibly do not wish to do all of it once more. He additionally does not have the diploma of affect with the advert neighborhood that Musk might be in search of.

I acquired honorable mentions: Adam Bain, Susan Wojcicki, Sarah Friar, Kayvon Beykpour, and Kevin Weil. Am I lacking another person? Let me know…

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Who could be the CEO of Twitter if Elon Musk steps down

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